Business Context

In many peripheral regions across eight major districts of Punjab, a significant challenge existed in disseminating vital family planning awareness and ensuring accessible related health services. Recognizing this critical public health and educational gap, NGOs such as PPIF and SPO embarked on the development of Humraah. The core business context was to create an impactful and entirely free mobile and web application designed to serve as a comprehensive engagement platform. This initiative aimed to empower communities by providing extensive information on family planning methods and associated health awareness, facilitating direct consultations with doctors, and enabling users to easily locate nearby family planning centers through integrated mapping functionalities. The project sought to deliver a scalable, user-friendly solution to drive informed decision-making and improve public health outcomes in underserved areas.

Key challenges:

• Designing and implementing effective strategies to onboard and ensure sustained engagement for over 90,000 users across diverse demographics and varying digital literacy levels in 8 major districts of Punjab, particularly in peripheral areas.
• Developing a robust offline-first architecture to provide seamless access to critical awareness content and integrated mapping functionalities in areas with intermittent or limited internet connectivity, ensuring reliable data synchronization when online.
• Securely integrating sensitive telemedicine consultation features and accurate Google Maps location services for family planning centers, while managing the privacy of health-related information and ensuring content accuracy for a broad public audience.